December? You know... time flies and sometimes you don't have the leisure to put down your thoughts and impressions to paper.
...might be your legitimate objection in times of artificial intelligence, blockchain and virtual reality. Absolutely true! But don't worry, with a little patience you'll see that this blog post isn't here to praise CRM systems, but rather will deal with the uniqueness of Salesforce, NASDAQ ticker symbol 'CRM', itself :)
"Customer Relationship Management is old news..."
Misunderstanding resolved? Good. Now let me try to reveal why Salesforce - from my personal point of view - will continue to stay the leading and most successful SaaS provider in the near future.
What could be a nicer starting point to publish the first ever blog post on unforced.de than Salesforce Dreamforce 2017 in San Francisco? Time is short, as I have to watch some live streams :) But here's some big news and my personal highlight of Dreamforce day 1...
Today CEO Marc Benioff announced a strategic partnership with Alphabet Inc.'s Google (GOOG), naming Google Cloud a "preferred" public cloud provider.