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Motivation

The biggest lesson I learned this year is to not force anything;
conversations, friendships, relationships, attention, love.
Anything forced is just not worth fighting for,
whatever flows flows, what crashes crashes.
It is what it is.

But first things first...

Hi. My name is Ben - 39 years old and living in a small town close to Munich with my wife Annabella and my two little daughters Paulina Sophie (7) and Josephine Lara (4).

The interaction of technology and business has always inspired me and I have a lot of passion for the stock exchange. One of the companies included in the NASDAQ index, is SaaS provider Salesforce.com Inc. (CRM), which has accompanied me in my professional career for many years now.

To make a long story short: the idea behind this site is to provide some insight into the Salesforce ecosystem, primarily from a business perspective. In the past I often have profited from people investing their time into collecting valuable information, making their knowledge and experience public.

And it would only be fair to do the same...

No economic reason.
No advertising.
No interdepencies.

Benedikt Kastl

See you out there,
Ben
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